Search Engine Optimization

SEO (search engine optimization), also known as natural search and organic search, is the process of increasing both the quality and quantity of website traffic, as well as brand prominence, through the search engine results. In the organic search results, web pages and other content such as videos or local listings are displayed and ranked based on what the search engine considers to be most relevant to users.

Successful SEO includes understanding what users are searching for, the information they are seeking, the search terms they are using, and the type of content they wish to consume.

Precision Delivers SEO Excellence.

Keyword Research

Proprietary technology to identify the search terms to optimize towards.

Our technology uncovers the search terms that will deliver the greatest business impact, when ranked for in the organic search results.

AI Overviews Optimization

Website and content optimization for inclusion in generative AI search results.

Search phrase research and content optimization to own the narrative in AI Overview search results.

Metadata Optimization

AI and human written meta tags to deliver search term ranking.

Page titles, meta descriptions, header tags and image tags perfectly written by humans, with AI support.

Technical Audit

Website technical audits and fixes to provide optimal technical architecture and user experience.

We maximize exact match, then phrase match keywords and then test broad match keywords.

Link Building

Sourcing of trustworthy, credible and relevant backlinks.

We produce high-quality content and share with curated and client-approved publishers to build the website's inbound link profile.

Competitive Website Analysis

Competitive analysis of keywords, content and website architecture.

Analysis to uncover and surpass competitor SEO strategies.

What Are The Benefits of SEO?

The majority of online traffic is driven by search engines. The natural search results cover more digital real estate and typically receive more clicks than paid search. In the US, approximately 80% of users click on natural search listings. SEO also delivers longevity. Although optimizations can take a couple of weeks to be reflected by the search engines, once implemented, natural search ranking can be maintained over time.

Search engines reward websites that provide a good user experience. Providing users with relevant and useful content via easy to navigate and mobile-optimized web pages improves user experience, leading to better brand perception and higher onsite conversion rates. The improved user experience and higher conversion rates benefit all communication channels that drive website traffic.

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