Posts

What is Meta’s Threads? Meta, the parent company of Facebook and Instagram, has rolled out its so-called “Twitter-killer” app, Threads. With Twitter’s stature already under threat thanks to plummeting ad sales and a decline in usage since Elon Musk’s takeover, and the earlier rise of alternatives platforms Mastodon and BlueSky, many have been led to […]

What’s Happened? After unveiling its AI-powered Search Generative Experience during the keynote at Google I/O 2023, Google continued pulling back the curtain on its plans for AI at this year’s edition of Google Marketing Live (GML). At GML, the search leader detailed several significant changes coming to Google Ads, including some that are already available.

TikTok’s ascent to the top of Top Downloaded lists everywhere has been almost inconceivably quick. But is the most popular app in the US set to be banned amid lawmakers’ outrage over privacy and spyware concerns? Below, we look at what’s driven the viral app’s rise—and what’s behind its possible downfall. TikTok’s Meteoric Rise Although

What was Google’s Announcement for Generative AI? During the keynote at Google I/O ’23, the search engine giant unveiled the first look at its plans to integrate AI into the front end of the search experience. Called Search Generative Experience, or SGE for short, the new feature—still in the experimental phase—adds an AI-powered “snapshot” to

The speedy rise of AI-powered chatbot ChatGPT has been dubbed the biggest challenge to Google’s search business in recent memory. But it’s far from the only significant threat the search giant is facing. On January 24 2023, the Justice Department and a group of eight states filed an antitrust lawsuit, accusing Google of abusing a

What is auction-time bidding? Google Search Ads 360, the paid search campaign management component of the Google Marketing Platform, has rolled out auction-time bidding for Google Search. Historically, SA360 and other paid search management platforms have analyzed campaign performance approximately every six hours to set keyword bids. Auction-time bidding uses machine learning to set bids

What has Google done with Click Share Reporting? In February, Google announced a new metric in Search Ads reporting – Click Share. Similar to Impression Share, Click Share tells advertisers the estimated share of all achievable clicks received. Google also announced that the Average Position metric will be retired later this year. Advertisers will no

Released to the public in late November 2022, ChatGPT, the highly articulate AI program, has already created quite a stir, with reactions ranging from the awestruck to the appalled. The New York Times deemed ChatGPT “the best artificial intelligence chatbot ever released to the general public.” Others have zeroed in on concerns over the bot’s

What are the new SA360 updates? Google has made updates to the design and features in its Search Ads 360 platform, in an effort to increase productivity and scale for advertisers. The changes should help advertisers streamline campaign management and measure performance more accurately. The new SA360 has been built on the same platform as

What is the Microsoft Audience Network (MSAN)? At the Bing Partner Summit, this week, Microsoft announced the launch of its new audience targeted display network, simply named Microsoft Audience Network (MSAN). Advertisers will be able to target individuals based on their web and search activity, demographic and consumer behavior activity, and select LinkedIn profile dimensions.