Paid Social

Social media marketing is the technique of creating and sharing content on social networks to promote a product or service. Social networking sites act as modern, online word of mouth forums where users and brands can reach millions of other users. Brands can use hyper-targeting to reach their desired audience based on users’ social media profile information and online behavior.

Although simple post views (impressions) and engagements can be campaign objectives, social media is an incredibly powerful channel for shopping and lead generation due to the volume of users, time spent on the networks, and the targeting capabilities.

Precision Delivers Paid Social Excellence.

Full Journey Approach

Campaigns set up to message targets at Awareness through to Conversion.

We create campaigns and messaging to reach users at the beginning of their purchase journey through to conversion.

Laser Targeting

Target the right users with the right messaging.

We use a combination of customer (first-party) data and the social platforms' own data to target and segment.

Social Storefronts

We create Shops on the social networks.

We link your product feed to the social networks and create Shops to showcase your brand and products.

Dynamic and AI Creative

We utilize the powerful creative tools to serve the most appealing ads.

We serve the ads (and products) that have have the highest propensity to convert, to respective users.

Budget Optimization

Ad bid management and campaign budget maximization.

We bid manage and reallocate campaign budgets ongoing, to drive the highest return for clients.

Offline Conversion Tracking

Optimization against the true value of the click to drive real business impact.

We connect your CRM system to the ad platforms to buy against converted leads rather than website form fills.

What Are The Benefits of Paid Social?

The hyper-targeting ability of social media is unrivaled. Users share an abundance of personal information that the networks (mostly) allow brands to target against. Reducing Facebook’s 2.2 billion users to a few thousand targeted prospects is incredibly powerful and efficient for brands.

Brands can use social media marketing to increase their visibility and brand awareness. By creating company profiles and useful, engaging posts, brands can build up a strong community of prospects and customers. Some brands, typically aimed at millennials and generation Zs, have never utilized traditional advertising channels, but have built up solid customer bases using social networks.

Social media marketing allows brands to maintain relationships with prospects and customers. Through regular posts and updates, brands can keep users up to date with the latest product and service news, and drive traffic to their websites and stores.

Social media also provides brands with a forum to hear users’ views. Disgruntled customers will share their views with others – online or offline. By allowing users to interact with brands on social media, brands can rapidly identify problems with their offerings, and respond to users to rectify situations.

Let's Talk About Paid Social

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